Thriving in a ‘brand’ new era of customer expectations

Remember when simply offering consistently good customer experiences was enough for companies to impress and retain their clients? With customer expectations growing by the minute, and as our 2019 Luxembourg Customer Experience Excellence report shows, those days are long gone. Luxembourg’s consumers are demanding more from their brand interactions — and bra […]

New KPMG study ranks Luxembourg brands by customer experience

“Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves.” So said Steve Jobs. In other words: companies can find the future in the present, if they can understand their customers on careful and profound terms. Building a full customer context Traditionally, companies have focused on the […]