Jerome Bernard

Jerome Bernard


Understanding the D-word

Many gigabytes ago, the main activity we automatically associated with data was its collection. Of course that’s all changed now, as today’s modern data-ridden world requires us to think beyond just the amassing process and about other crucial factors, including volume management and relevance of data analysis. Misunderstanding and failing to extract mate […]
3

Four common trip-ups when implementing an ERP system

Enterprise resource planning (ERP) systems may suffer from an uninteresting name, but don’t be fooled: they represent the backbone of most companies, a frame that supports daily interactions. Broadly speaking, ERP is software that threads different business processes—from accounting, to supply chain management, to reporting, to whatever else—together into […]
4

Is Digital Marketing’s bark worse than its bite?

History has shown us that new ideas, concepts and technologies are often met with suspicion and even derision. Sinatra gives some prime examples in his 1980 song They all laughed: from Edison to Columbus, all innovators have had to deal with mockery: but also with legitimate concerns.

The big question that companies aren’t asking about social media: why are we here?

A prominent and rather snappily dressed Luxembourg CEO is playing tennis with his equally elegant counterpart one sunny afternoon (let your mind stretch back to when the sun was still around!). Posing his racket and taking a swig of water, the first CEO breaks off from the game for a pause and a chat.

Digital Media: can Luxembourg take a hold of the reins?

Comparing the way we communicate today with the way we communicated a decade ago is almost like comparing Pluto with the Sun: they may belong to the same solar system, but they’re light years away. The revolution in digital communication, characterized by an increase in speed and an ever-growing volume of data, has vastly changed the way individuals transmit a […]
1